mardi 19 août 2008

MLM: 5-step Do-it-yourself Evaluation...by Jon Taylor, President, Consumer Awareness Institute (CAI)

With the chaining feature in an MLM compensation and marketing plan, each person recruited is empowered and given incentives to recruit other participants, who are empowered and motivated to recruit still other participants, etc. – in an endless chain of recruiters recruiting recruiters – without regard to (de facto) market saturation.

All network or multi-level marketing (MLM) programs, no-product pyramid schemes, and chain letters have this recruitment chaining characteristic in common.

You would be wise to avoid any program in which you are recruited into a chain of participants (distributors, agents, representatives, etc.), which are organized into multiple levels, especially where the position in the chain or hierarchy of participants is determined by timing of entrance into the program and/or by success at recruiting a downline of participants.

While a few earn substantial profits, the vast majority of participants in such programs lose both time and money.

Before joining an MLM, read the "5-step Do-it-yourself Evaluation" of an MLM/network marketing* program – or any other type of chain selling programs by clicking ont the link below :

5-step Do-it-yourself Evaluation